"Who Americans Trust for Financial Advice in 2025 — and Why It Varies by Age and Income."
Americans may be more open to seeking financial advice than ever before, and many see it as a non-negotiable. A new GOBankingRates survey found that 34% of Americans believe that getting accurate financial advice is a necessity in today’s economic environment.
But who do Americans actually trust to get their money advice, and how does that vary across generations, income levels and even gender?
As part of the 2025 Top 100 Money Experts series — which includes exclusive insights from some of the biggest experts around the country — a new GOBankingRates survey is revealing surprising insights into how Americans are navigating the world of financial advice in 2025, and who they’re turning to for guidance.
Key Findings
Gen Z trusts financial experts the most while boomers trust them the least. 64% of Gen Z (ages 18 to 24) said they trust financial experts completely or somewhat, compared to 49% of adults ages 65 and over.
Women are much more likely than men to pay for financial advice with a lower nest egg. 40% of men said they’d need to have $100,000 or more in savings and investments before paying for professional financial advice, but only 29% of women said the same.
By far, TikTok is the least trusted social media source for personal finance advice. A stunning 53% of Gen Z said TikTok is the least trustworthy source for financial advice. Overall, 44% of Americans said TikTok is the least trustworthy, 32% said Instagram, Facebook or X are the least trusted, while fewer than 3% said LinkedIn is the least trustworthy.
Do Americans Trust Experts for Money Advice?
According to the survey, 57% of Americans trust financial experts — including advisors, educators and entrepreneurs — at least somewhat. But trust levels vary significantly by age and gender:
More Information at:
https://www.aol.com/finance/americans-trust-financial-advice-2025-121810745.html